Social Media Analyst
Leverage social media data to derive actionable insights for strategic decision-making.
Marketing
Job Family
AU$95K
Salary
Average salary in Australia
5%
Job Growth
Social Media Analysts specialize in analyzing data from social platforms to inform business strategies and marketing decisions. They play a pivotal role in understanding customer behavior and trends on social networks, enabling brands to optimize their online presence. Social Media Analysts use a variety of tools and techniques, including social listening tools, web analytics, and native analytics tools of platforms like Meta Business Suite, to provide comprehensive insights. Their expertise helps in crafting compelling narratives, identifying growth opportunities, and improving the overall impact of social media campaigns.
What are the typical responsibilities & duties of a Social Media Analyst?
- Take ownership of social media marketing channels, developing and executing strategies to achieve growth targets
- Collaborate with cross-functional teams to optimize social media campaigns based on data-driven insights
- Utilize advanced social media analytics tools to understand customer behavior and trends
- Lead the development of high-impact marketing campaigns, including targeting, creative strategy, and performance analysis
- Design and conduct A/B tests to refine targeting and improve channel performance
- Analyze social content performance against KPIs, suggesting improvements and optimization strategies
- Conduct deep-dive analyses into social media trends and consumer sentiments using AI models and natural language processing
- Work with tech teams to integrate marketing needs into technological developments
- Monitor industry trends and emerging technologies to anticipate changes in consumer behavior
- Engage in industry forums and workshops, representing the brand in the domain of social media analysis
- Generate and update original social media content aligning with organizational goals
What are the required skills & experiences of a Social Media Analyst?
- Bachelor’s degree in Data Science, Social Sciences, or a related quantitative discipline
- Proficiency in social listening tools (e.g., Netbase Quid, Brandwatch)
- Experience with web analytic tools (e.g., Google Analytics, Adobe Analytics)
- Familiarity with social networks' native analytic tools (e.g., Meta Business Suite)
- Strong data analysis skills, including proficiency in Python or R
- Excellent communication skills for presenting complex insights in an understandable manner
- Ability to work independently and collaboratively in a dynamic environment
- Strong problem-solving skills and a detail-oriented mindset
- Experience in a insights/social insights department or agency
- Passion for staying updated with the latest trends and tools in social media analytics
Common Social Media Analyst Required Skills
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A great experience overall, smooth platform, easy to use, challenging questions and very relevant to the role.
Yoel
Senior marketing analyst for travel multinational
This is really different kind of experience through a interview process, where I like the journey and the motive of this screening process.
Srishti
Strategy analyst candidate for large internet company
Overall I am very happy with the way this test is structured, specially adding the video at the end is an unique experience where it showcases my personality to the recruitment team.
Neeraj
Social media strategy analyst for global hotel company
This was a great platform to give the exam and was pretty easy to use for me, even as a newbie to this platform.
Udaya
Senior data science candidate for consumer good multinational
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