Social Media Analyst
Leverage social media data to derive actionable insights for strategic decision-making.
Marketing
Job Family
AU$95K
Salary
Average salary in Australia
5%
Job Growth
Social Media Analysts specialize in analyzing data from social platforms to inform business strategies and marketing decisions. They play a pivotal role in understanding customer behavior and trends on social networks, enabling brands to optimize their online presence. Social Media Analysts use a variety of tools and techniques, including social listening tools, web analytics, and native analytics tools of platforms like Meta Business Suite, to provide comprehensive insights. Their expertise helps in crafting compelling narratives, identifying growth opportunities, and improving the overall impact of social media campaigns.
What are the typical responsibilities & duties of a Social Media Analyst?
- Take ownership of social media marketing channels, developing and executing strategies to achieve growth targets
- Collaborate with cross-functional teams to optimize social media campaigns based on data-driven insights
- Utilize advanced social media analytics tools to understand customer behavior and trends
- Lead the development of high-impact marketing campaigns, including targeting, creative strategy, and performance analysis
- Design and conduct A/B tests to refine targeting and improve channel performance
- Analyze social content performance against KPIs, suggesting improvements and optimization strategies
- Conduct deep-dive analyses into social media trends and consumer sentiments using AI models and natural language processing
- Work with tech teams to integrate marketing needs into technological developments
- Monitor industry trends and emerging technologies to anticipate changes in consumer behavior
- Engage in industry forums and workshops, representing the brand in the domain of social media analysis
- Generate and update original social media content aligning with organizational goals
What are the required skills & experiences of a Social Media Analyst?
- Bachelor’s degree in Data Science, Social Sciences, or a related quantitative discipline
- Proficiency in social listening tools (e.g., Netbase Quid, Brandwatch)
- Experience with web analytic tools (e.g., Google Analytics, Adobe Analytics)
- Familiarity with social networks' native analytic tools (e.g., Meta Business Suite)
- Strong data analysis skills, including proficiency in Python or R
- Excellent communication skills for presenting complex insights in an understandable manner
- Ability to work independently and collaboratively in a dynamic environment
- Strong problem-solving skills and a detail-oriented mindset
- Experience in a insights/social insights department or agency
- Passion for staying updated with the latest trends and tools in social media analytics
Common Social Media Analyst Required Skills
Apache NiFiApache Subversion
Area ChartsArrays
AsanaAutomated TestingBlind-spot BiasBrand Awareness
BuzzSumo
ChatGPTClassification Metrics
CompassionConditional OperatorsContent GenerationConversion Rate OptimisationConversion RatesCookies
CriteoCross Domain TrackingCross-Device TrackingCuriosity
Data Quality AssuranceDDoSDisplay MarketingEmotional IntelligenceFacebook AdsFrequency GraphsGoogle Display AdsGradientsHiring
HootsuiteIntegrated Development EnvironmentsJenkinsMarketing ChannelsMarketing LiftMarketing ReachMedian
Microsoft Advertising
Moz
PendoPerformance MarketingPixelsRemarketing
S3
Salesforce Customer 360Search Engine MarketingSentiment AnalysisSEOSessionsSocial Media Data AnalysisSpeakingStereotyping BiasStorytelling with DataTeam BuildingTV MarketingUser Experience ResearchWebsite AnalyticsXLOver 200,000 Candidates Can't Be Wrong
This is a great test experience that I've not come across before. It has inspired me to brush up on my analytical skills whether or not I'd be offered this role. I'd like to thank the team for this setup and for the time and consideration.
Lee Yee
Senior marketing candidate at leading online travel enterprise
It is very interesting way to take a test. I have not experienced such a pleasant test like this.
Vinty
Social media analyst for Asian travel business
Very great initiative taken my alooba, It's complete fair for all candidate to test their skill and it's help us to improve our performance. I'm excited to see the results.
Sheetal
Data analyst candidate for travel company
This was a very eye-opening assessment. I loved using alooba and the way the assessment was formatted. It was also great to see how some of the knowledge I gained from university can be applied to real-life scenarios and business problems.
Carrie
Senior product analytics candidate for leading Australian tech company
Our Customers Say
I was at WooliesX (Woolworths) and we used Alooba and it was a highly positive experience. We had a large number of candidates. At WooliesX, previously we were quite dependent on the designed test from the team leads. That was quite a manual process. We realised it would take too much time from us. The time saving is great. Even spending 15 minutes per candidate with a manual test would be huge - hours per week, but with Alooba we just see the numbers immediately.
Shen Liu, Logickube (Principal at Logickube)