Social Media Analyst

Marketing

Job Family

AU$95K

Salary

Average salary in Australia

Job Growth

Social Media Analysts specialize in analyzing data from social platforms to inform business strategies and marketing decisions. They play a pivotal role in understanding customer behavior and trends on social networks, enabling brands to optimize their online presence. Social Media Analysts use a variety of tools and techniques, including social listening tools, web analytics, and native analytics tools of platforms like Meta Business Suite, to provide comprehensive insights. Their expertise helps in crafting compelling narratives, identifying growth opportunities, and improving the overall impact of social media campaigns.

What are the typical responsibilities & duties of a Social Media Analyst?

Take ownership of social media marketing channels, developing and executing strategies to achieve growth targets
Collaborate with cross-functional teams to optimize social media campaigns based on data-driven insights
Utilize advanced social media analytics tools to understand customer behavior and trends
Lead the development of high-impact marketing campaigns, including targeting, creative strategy, and performance analysis
Design and conduct A/B tests to refine targeting and improve channel performance
Analyze social content performance against KPIs, suggesting improvements and optimization strategies
Conduct deep-dive analyses into social media trends and consumer sentiments using AI models and natural language processing
Work with tech teams to integrate marketing needs into technological developments
Monitor industry trends and emerging technologies to anticipate changes in consumer behavior
Engage in industry forums and workshops, representing the brand in the domain of social media analysis
Generate and update original social media content aligning with organizational goals

What are the required skills & experiences of a Social Media Analyst?

Bachelor’s degree in Data Science, Social Sciences, or a related quantitative discipline
Proficiency in social listening tools (e.g., Netbase Quid, Brandwatch)
Experience with web analytic tools (e.g., Google Analytics, Adobe Analytics)
Familiarity with social networks' native analytic tools (e.g., Meta Business Suite)
Strong data analysis skills, including proficiency in Python or R
Excellent communication skills for presenting complex insights in an understandable manner
Ability to work independently and collaboratively in a dynamic environment
Strong problem-solving skills and a detail-oriented mindset
Experience in a insights/social insights department or agency
Passion for staying updated with the latest trends and tools in social media analytics

Discover how Alooba can help identify the best Social Media Analysts for your team

Social Media Analyst Levels

Intern Social Media Analyst

An Intern Social Media Analyst is an entry-level professional who assists in tracking and analyzing social media trends to inform marketing strategies. They are responsible for monitoring social media channels, extracting insights from data, and helping to shape the brand's social media presence.

Graduate Social Media Analyst

A Graduate Social Media Analyst is an early-career professional who uses their understanding of social media platforms and analytics tools to gather and interpret data, helping businesses understand and optimize their social media strategies. They bring fresh insights and a keen understanding of digital trends to the table.

Junior Social Media Analyst

A Junior Social Media Analyst is a tech-savvy professional responsible for gathering data across various social media platforms and analyzing it to guide social media strategies. They are adept at tracking social media trends, preparing reports, and providing actionable insights to enhance social media presence and engagement.

Social Media Analyst (Mid-Level)

A Social Media Analyst is a digital savvy professional who analyzes social media data to inform marketing strategies. They track and interpret social media trends, measure campaign performance, and provide actionable insights to optimize social engagement and reach. Their expertise bridges the gap between data and effective social media marketing.

Senior Social Media Analyst

A Senior Social Media Analyst leverages their expertise in social media platforms and analytics to drive a company's social media strategy and engagement. They use data to identify trends, measure campaign effectiveness, and provide actionable insights to improve social media performance and increase ROI.

Lead Social Media Analyst

A Lead Social Media Analyst is a strategic thinker who leverages social media data to inform marketing decisions and enhance brand visibility. They oversee social media analytics, design strategies based on insights, and lead a team of analysts to boost the company's social media presence and engagement.

Common Social Media Analyst Required Skills

Area Charts Arrays

Classification Metrics

Cloud Run

Compassion

Conditional Operators

Content Generation

Conversion Rate Optimisation

Conversion Rates Cookies

Crazy Egg

Creativity Criteo

Criteo

Cross Domain Tracking

Cross-Device Tracking

Curiosity

Data Quality Assurance

Design Thinking

Digital Marketing Analytics

Display Marketing

DoubleClick

Emotional Intelligence Empathy

Empathy

Enterprise Service Management

Google Kubernetes Engine

Microsoft Advertising Moz

Moz

Pendo

Performance Marketing Pixels

Pixels

R Language

Remarketing

Salesforce Customer 360

Search Engine Marketing

Search Engine Optimization

Sentiment Analysis

Sessions

Social Media

Social Media Analytics

Stereotyping Bias

Team Building

TV Marketing

User Experience Research

Written Communication

Over 50,000 Candidates Can't Be Wrong

Overall, I found the test to be well-designed and comprehensive, effectively assessing the relevant skills and knowledge required for the position. The questions were thought-provoking and challenged me to think critically.

Sami

Senior marketing manager candidate for leading SE Asia corporate

The test is designed very well where it tests you different aspect of data comprehension. From data reading, data analysis, Excel formula, inference, and pattern recognition. The free response test is very interesting where it is simple enough to test your communication skill.

Raymond

Marketing strategy senior candidate for global travel company

It is very interesting way to take a test. I have not experienced such a pleasant test like this.

Vinty

Social media analyst for Asian travel business

I attended many online assessments which are kinda complicated where the questions makes no sense considering the job code but these questions makes sense and I can sense what kinda role that I should be doing if I'm selected. The questions are crisp and easy to understand.

Karthick

Senior marketing analytics manager for SE Asian enterprise

Our Customers Say

I was at WooliesX (Woolworths) and we used Alooba and it was a highly positive experience. We had a large number of candidates. At WooliesX, previously we were quite dependent on the designed test from the team leads. That was quite a manual process. We realised it would take too much time from us. The time saving is great. Even spending 15 minutes per candidate with a manual test would be huge - hours per week, but with Alooba we just see the numbers immediately.

Shen Liu, Logickube (Principal at Logickube)

I wouldn't dream of hiring somebody in a technical role without doing that technical assessment because the number of times where I've had candidates either on paper on the CV, say, I'm a SQL expert or in an interview, saying, I'm brilliant at Excel, I'm brilliant at this. And you actually put them in front of a computer, say, do this task. And some people really struggle. So you have to have that technical assessment.

Mike Yates, The British Psychological Society (Head of Data & Analytics)

We get a high flow of applicants, which leads to potentially longer lead times, causing delays in the pipelines which can lead to missing out on good candidates. Alooba supports both speed and quality. The speed to return to candidates gives us a competitive advantage. Alooba provides a higher level of confidence in the people coming through the pipeline with less time spent interviewing unqualified candidates.

Scott Crowe, Canva (Lead Recruiter - Data)

How can you accurately assess somebody's technical skills, like the same way across the board, right? We had devised a Tableau-based assessment. So it wasn't like a past/fail. It was kind of like, hey, what do they send us? Did they understand the data or the values that they're showing accurate? Where we'd say, hey, here's the credentials to access the data set. And it just wasn't really a scalable way to assess technical - just administering it, all of it was manual, but the whole process sucked!

Cole Brickley, Avicado (Director Data Science & Business Intelligence)