Demand Analyst

Marketing

Job Family

AU$80k

Salary

Average salary in Australia

Job Growth

The number of positions relative to last year

Open Roles

Job openings on Alooba Jobs

Demand Analysts specialize in predicting and analyzing market demand, using statistical and data analysis tools. They play a crucial role in supply chain management, aligning product availability with customer needs. This involves collaborating with sales, marketing, and production teams, and utilizing CRM and BI tools to inform strategic decisions.

What are the typical responsibilities & duties of a Demand Analyst

Analyze market trends and customer data to forecast future demand
Collaborate with cross-functional teams to align demand forecasts with sales and marketing strategies
Utilize CRM, BI tools, and other analytics software for demand planning and reporting
Monitor and report on demand generation campaigns and their effectiveness
Develop and maintain demand forecasting models and tools
Coordinate with supply chain and logistics teams to ensure product availability
Identify and capitalize on market opportunities through data-driven insights
Manage vendor relationships and negotiate contracts to optimize marketing spend
Regularly update stakeholders on market trends and demand forecasts
Implement and refine lead generation and follow-up processes
Foster a data-driven culture within the organization

What are the typical required skills & experiences of a Demand Analyst?

3-5 years of experience in demand generation, preferably in the software or technology industry
Proficiency in marketing automation and CRM tools
Strong data analysis and reporting skills
Knowledge of digital marketing trends and technologies
Experience in cross-functional collaboration
Project management and organizational abilities
Strategic thinking with the ability to analyze market data
Excellent communication and presentation skills
Familiarity with SEO, SEM, and content marketing
Ability to establish and achieve measurable goals in an automated marketing environment
Experience with Salesforce, Eloqua, or similar systems is a plus

Discover how Alooba can help identify the best Demand Analysts for your team

Demand Analyst Levels

Intern Demand Analyst

An Intern Demand Analyst is an entry-level professional who assists in analyzing market trends and customer needs. They support in forecasting product demand, contributing to business strategies, and ensuring customer satisfaction. Their role is crucial in understanding market dynamics and shaping product offerings accordingly.

Graduate Demand Analyst

A Graduate Demand Analyst is a critical thinker who uses data to forecast market demand. They apply their knowledge of statistical analysis, data interpretation, and business acumen to predict consumer behavior and inform strategic planning. They are detail-oriented, analytically minded, and eager to learn and grow within the organization.

Junior Demand Analyst

A Junior Demand Analyst is an analytical professional who assists in forecasting demand trends and patterns to inform strategic business decisions. They work under the guidance of senior analysts to collect, analyze, and interpret data, contributing to the organization's demand planning process.

Demand Analyst (Mid-Level)

A Mid-Level Demand Analyst plays a crucial role in forecasting demand and analyzing market trends. They leverage their expertise in data analysis, business acumen, and market research to provide valuable insights that inform inventory management, production planning, and strategic decision-making.

Senior Demand Analyst

A Senior Demand Analyst is an expert in predicting market demand and analyzing sales trends. They use data-driven insights to guide strategic business decisions, improve forecasting accuracy, and optimize supply chain processes. Their expertise is critical in driving revenue growth and operational efficiency.

Lead Demand Analyst

A Lead Demand Analyst is a strategic leader who leverages data to forecast demand, optimize inventory, and drive business growth. They leverage analytical skills, business acumen, and leadership to guide a team in turning data insights into actionable business strategies.

Common Demand Analyst Required Skills

Database & Storage Systems

Database Design

Demand Analytics

Developer Platforms

Difference in Differences

Distributed Event Store dplyr

dplyr

Dynamic Programming

English Grammar

English Punctuation Erlang

Erlang

Forecasting

Functional Programming

Google Cloud Platform

Graphic Design

Interpersonal Communication Java

Java

Kanban

Kotlin

Lean Methodology LLMs

Offline Marketing OLAP

PHP

Random Number Generation

Sales Funnels

Sampling

SAP Data Services SciPy

SciPy

Seasonality Analysis

Signal to Noise

Social Media Analytics

SolarWinds SPSS

Trend Analysis Tuples

Tuples

Type 2 Error

Types of Data

Types of Errors UAT

UAT

Usability Testing

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Senior marketing manager for travel company

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Social media strategy analyst for global hotel company

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Marketing candidate at global travel enterprise

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